Everything about Branding: The meeting with Lilit Shakaryan, YSU lecturer, sociologist, marketing communications leading specialist, author of “Brand Management” and “Communication Challenges in Information Society” professional books, took place in the EIU Conference Hall.

The speaker introduced to the audience key features and structure of the brand, its origin and historical course, as well as technologies of constructing brand architecture and the ways of brand management.

During the two-hour course on “Brand Identity and Strategy”, Lilit Shakaryan presented to the youth and the teaching staff the essence, structure and attributes of the brand, as well as the concept of Brand Identity. The seminar was held with active professional discussions and readiness to meet again.